40 legal organizations and media watchdog groups call on top Twitter advertisers to require Elon Musk to follow brand-protecting community safety rules or stop advertising on the platform altogether | Techy Kings


  • 40 nonprofits and advocacy groups sent a letter to top Twitter advertisers in light of Musk’s takeover.
  • The groups said brands like HBO and Amazon should pressure Musk to adopt content moderation or turn off their ads.

In response to Elon Musk’s takeover of Twitter, 40 rights organizations and media watchdog groups on Tuesday sent a letter to top advertisers on the social platform, urging them to pressure Musk to embrace content moderation or boycott Twitter entirely.

“We, the undersigned organizations, call on you to notify Musk and publicly commit that you will cease all advertising on Twitter globally if he follows through on his plans to undermine brand safety and community standards including content moderation,” the letter said. “This means Musk cannot roll back the basic moderation practices Twitter already has on the books now and must commit to actually enforcing those rules.”

The letter was signed by media and tech reform organizations including Free Press, Public Citizen and Accountable Tech as well as advocacy groups such as the NAACP, the National Center for Transgender Equality and the National Hispanic Media Coalition. It targeted the top 20 Twitter advertisers who have collectively spent an estimated $358 million on ads this year, as identified by Media Matters for America, including Amazon, HBO, Apple, IBM and Disney.

None of the brands mentioned in the letter responded to Insider’s requests for comment. Tesla rivals Ford and GM have already stopped advertising on the platform since Musk’s takeover.

Musk has previously expressed disdain for both Adverts and content moderation and, in promises to investors, said he aims to reduce Twitter’s reliance on ad revenue. in all cases, in a letter posted on Twitter last week, Musk assured advertisers that the platform would not be a “free-for-all hell” and he aims to make it “the most respected advertising platform in the world,” although his plans for a future content moderation system remain. unclear.

The open letter to advertisers approached content moderation on Twitter from a brand safety perspective, saying companies have “a moral and civic obligation” to prevent the “destruction” of the platform and to consider the impact of their ads appearing increasingly violent. or hate speech online.

“Within 24 hours of Musk taking ownership, the platform was flooded with hate and misinformation,” the letter said, citing reports that N-word use on Twitter increased nearly 500% after Musk’s takeover and his own tweets sharing conspiracy theories about the attack on Paul Pelosi.

“It’s not just extremists who celebrate Musk’s takeover of Twitter, they see it as a new opportunity to publish the most offensive, harassing and racist language and images,” the letter said. “This includes clear threats of violence against people they disagree with. Without conscious efforts by Twitter to address this type of abuse and hate, your brands will be actively supporting accelerating extremism.”

Musk and representatives for Twitter did not immediately respond to Insider’s request for comment.


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