September 22-30 India’s online retail platforms clocked $5.7 billion (roughly Rs. 40,000 crore) worth of festive sales, i.e.
According to a report by market research firm Redseer Strategy Consultants, mobile phones continue to lead the market with 41 percent. gross merchandise value (GMV), and nearly 56,000 mobile phones were sold every hour.
In the first week of holiday sales, 75-80 million shoppers placed orders across all platforms.
The first week of the holiday sale also saw a 24 percent increase in shoppers (compared to last year), with 65 percent of shoppers coming from Tier 2 and cities.
Flipkart Group (Flipkart, Myntra and Shopsy) continued to lead the market with 62 percent of the GMV market, while Meesho became the second largest in order volume (21 percent market share).
“Mobile as a category continued to lead in terms of GMV, accounting for 41 percent. GMV, which means 56,000 mobile phones sold per hour. On the other hand, fashion contributed 20 percent. GMV, which increased by 48% during the year. last festive sales period,” said Sanjay Kothari, Associate Partner, Redseer Strategy Consultants.
In addition, during the holiday week, spending per online shopper increased slightly by 3 percent, the report says.
In the first four days of the first festive sales, the e-commerce platforms in India reached over Rs 24,500 crore (almost $3.5 billion).
Nearly 55 million shoppers shopped online in the first four days, as the total daily average gross merchandise value (GMV) increased by 5.4 times.
Bengaluru-based Redseer has forecast Rs 11.8 billion in the entire festive month leading up to Diwali. USD gross merchandise value (GMV).
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