It’s been an absolutely wild week for social media news. Elon Musk’s acquisition of Twitter and his plans for the service have dominated the headlines, but there have been big announcements from nearly every platform. Some will make your life easier, others are interesting trends to watch, and there’s even a potential Vine comeback.
Here’s what you need to know this week:
Twitter Verification will cost $19.99/month, the report says
New Twitter CEO Elon Musk has reportedly unveiled a plan for a new Twitter subscription service where users would pay $19.99 per month to be verified on the social network.
The Sunday report from The Verge said current verified users would have 90 days to subscribe to Twitter Blue or lose their blue tick on their accounts.
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Musk is looking for a quick turnaround on the project, and is reportedly telling engineers to launch the new feature by Nov. 7 or be fired.
“The entire verification process is being refreshed right now,” Musk tweeted on Sunday.
Musk responded to a tweet from Stephen King Tuesday about the need for verification.
“We have to pay the bills somehow! Twitter can’t rely entirely on advertisers. How about $8?” he tweeted. “I will explain the rationale in longer form before this is implemented. It’s the only way to defeat bots & trolls.”
TikTok offers free ‘academy’ for marketers
TikTok offers free video courses on marketing through its TikTok Academy, according to a Social Media Today report.
“Through TikTok Academy, we aim to provide robust learning opportunities to help teams become TikTok-savvy marketers by providing not only TikTok ‘how-tos’ but also the key insights that will enable media and creative excellence on the platform,” TikTok said in a blog post. “We know the TikTok community loves to engage with their favorite brands, so we want to deliver the tools and expertise to maintain this unique and engaging experience.”
The two classes currently available are “TikTok 101” and “Small Business.” Also, a “Commerce” course is coming soon.
YouTube announces new design and features
YouTube has launched a new redesign for mobile devices, smart TVs and the web.
The changes announced in a YouTube blog post include adding ambient lighting and a new look for like, dislike, share, download and subscribe buttons below the video.
Links in the description will now appear as buttons, making them easier to click.
Other new features include pinch to zoom, which allows users to enlarge videos while watching, and precise scrolling, which allows users to more easily find specific moments in videos.
Meta is planning a new version of the Quest 2 VR headset
Meta says a consumer-grade VR headset successor to the Quest 2 will be offered in 2023.
The device is designed for personal play and training.
The Quest 2 has sold roughly 15 million units since its 2020 debut, according to estimates from industry tracker IDC.
Netflix creates Discord bot
Netflix has launched a Discord bot to help recommend videos for friends to watch together, but you can’t watch videos there, according to Dexerto.
— Netflix Geeked (@NetflixGeeked) 27 October 2022
The bot suggests friends based on what they’re interested in but doesn’t allow videos to be streamed on Discord.
Users in different locations must still have their own Netflix subscription and watch on their own device.
Here’s why Twitter is tweeting for you
Twitter has announced that it has added audible beeps when users update their home timeline or request to speak in a Twitter space.
Anyone else hear this when you swipe to refresh on Twitter’s iOS app? pic.twitter.com/x0BsxbZF2u
— Jay Peters (@jaypeters) 15 July 2022
“As we work to improve the accessibility of our service, we’re updating Twitter sounds to make them appealing to more people, including those with sensory sensitivities,” Twitter said in a blog post.
Designers are also working on audio for when users send a tweet or receive a message.
Twitter says audio can be muted by following these steps:
- On iOS: Settings & Privacy > Accessibility, Display & Language > Display & Sound. Turn off sound effects.
- On Android: Settings and privacy > Accessibility, display and language > Display. Turn off sound effects.
Chris Pugh is a staff writer for PR Daily. Follow him on Twitter and LinkedIn. Send story ideas to ChrisP@Ragan.com.