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Ahead of Diwali, Acer India has launched its new film conceptualized in contract advertising. The short video follows the emotions of a father trying to get his daughter for Diwali after she marries the man of her choice without his consent. But when she meets her new family, the father realizes that the girl’s world is one of happiness and prosperity.
Acer India wants to celebrate such a world and the joy of being part of it in more ways than one.
The film begins with a father angry at his son for marrying him without consulting him and leaving to meet his daughter and her new family. He worries whether his son-in-law will take care of her or take necessary measures for her asthma. But as the parents enter their new home and world, the young couple sees the small ways in which they can care for each other and support each other. Acer represents true prosperity and is a trusted part of their new life that opens doors to better health and wealth. The reunion softens the father’s stance towards the mother-in-law and we see him playing his part in summoning more prosperity into their lives.
According to Sooraj Balakrishnan, Head of Marketing for Aser India, “Diwali is a season of multi-generational emotions – we are delighted to unite the multicultural Indian family for the biggest festival of the year. As many Indians see it as a symbol of prosperity, Aser has created this heartwarming reunion of father and daughter during Diwali.” “He’s excited to present a story. And the part we play in this story and in real life is to encourage everyone to live a fuller life. The health of wealth.”
Creative Agency: Contract Notice
Production House: Farbe Production