Dropbox appoints Gale as its global media agency | Techy Kings


Gale will be responsible for media in North America, Europe, Asia and Australia, according to a Gale spokeswoman.

Metric Theory, owned by S4’s Media.Monks; along with Kyu Collective’s Kepler Group and independent Brainlabs also participated in the review, according to several people close to the situation. Metric Theory previously handled some media duties for Dropbox, according to several people close to the situation, but it’s unclear whether the agency will retain any business.

Mediahub declined to defend the account, which it first won in 2018.

“We look forward to supporting [Dropbox] business as they continue to introduce powerful technologies to help businesses grow and shape the future of work,” Gale CEO Sophia Zhang said in a statement. “This is a significant win for Gale and a testament to the strength of our media offering.”

MediaSense, Kepler Group and Brainlabs declined to comment. Media.Monks was not immediately available for comment. Dropbox did not comment beyond a statement confirming the win.

Mediahub previously handled media for Dropbox in the US, according to a spokeswoman for the Interpublic Group of Cos.’ dresser. She confirmed that its data did not include search engine marketing, which was handled by Dropbox’s internal media team.

“We have worked closely with Dropbox for the past four years with great success,” Mediahub said in April when the account was reviewed. “Because their marketing goals have changed significantly, we have mutually agreed to part ways and are not participating in the review. We still have a great relationship and are helping them through this transition.


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