With Ekalavya Bhattacharya joining Offbeet Media Group, he is set to merge his creative technology company FusedBulb which offers Web3 and blockchain strategy.
After successfully launching and running the OTT platform ALT Balaji, Ekalavya Bhattacharya joins the leading new age media and content company, Offbeet Media group, to create and lead the Esports and Web3 verticals for the group. With this move, FusedBulb, a creative technology company started by Ekalavya offering Web3 and blockchain strategy, would also be merged into Offbeet Media.
Ekalavya joins Offbeet Media after a successful stint as Chief Strategy Officer and Creative Director at ALT Balaji. Prior to that, as Head of MTV India Digital, he was also instrumental in charting the map for the digital and social growth of MTV India with many award-winning campaigns and properties to his credit.
“The gaming industry today, globally, is bigger than film + sports combined. It is growing rapidly in the mobile, PC and console markets even in India. In gaming, Esports captures the imagination of everyone in the media industry and is the most attractive route to connect with GenZ and millennials today. With streaming and gamecasting audiences growing month-on-month, this is a super exciting space to be in! We want to set up India’s most definitive Esports Academy and be a leader in the competitive gaming event space,” said Ekalavya on joining.
He will also set up the Web3 vertical for the group. “Web3 is the natural progression for the evolution of the web. The possibilities in Metaverse, decentralized ecosystems, NFTs and Blockchain technology are endless. Everything from consumer engagement, immersive experiences and supply chain efficiency, Web3 is the way to go and we are excited to be go- the two guys for brands in this space,” he says.
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Jaideep Singh, Founder & CEO, Offbeet Media Group said, “At Offbeet, we have been constantly evolving and expanding and entering new streams of business lines in sync with our vision of being a New Age Media & Content Company and we are very excited about to have Ekalavya join us. He will strengthen our business proposition and overall capabilities in the digital footprint across all of our rapidly growing business areas.”