Grapes, an integrated marketing agency, has taken over the digital media mandate for Faces Canada, a globally acclaimed premium cosmetics brand. The mandate will be handled by the agency’s Mumbai office.
According to the collaboration, the overall mission involves social media management & community building, digital campaign strategy & product launches. The mandate has been won after a pitch to several agencies.
With the association, the brand aims to raise its game when it comes to social media presence, and expand the target audience beyond the big cities.
Shradha Agarwal, Co-Founder and CEO, Grapessaid, “We are really looking forward to working with Faces Canada. As a premium cosmetic brand, it is part of a niche industry and this highlights our prowess in leaving behind a strong recall among the audience for the brand through our ingenious campaigns”.
Devkey Advani, Creative Director, Faces Canadasaid, “We’re a brand that cares and we never compromise on quality, which can be seen in all of our products; they’re good for the skin AND high performance. Like our messy products, we needed unique digital messaging to reinforce visibility with the target audience .With content becoming massive and cluttered, it has become imperative more than ever to stand out from the noise. Grapes that came in with their expertise to effectively lead the digital presence made it easy to pick them without a second thought. We see looking forward to reaching creative milestones together in the coming time”.
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