Moore brings even more food and CPG expertise to Haberman’s talented leadership team

MINNEAPOLIS, November 1, 2022 /PRNewswire/ — Habermana full-service marketing communications agency with a more than 25-year history of modern storytelling for media and marketing, has appointed a veteran marketing executive Doug Moore as its Chief Commercial Officer (CCO). The CCO role is newly created to reflect the agency’s strong momentum and ambition to further accelerate its clients’ societal impact and growth.

“Our mission to tell the stories of pioneers and cutting-edge brands resonates now more than ever,” reflects Fred Haberman, co-founder and CEO. “Adding Doug to our phenomenal team enhances our ability to support entrepreneurial leaders who are making significant impact in their industries.”

The company has secured new major relationships with Affinity Plus Credit Union and the Minnesota Department of Health, as well as a handful of other significant wins, including Earth’s Own Food Company and Plantspired (a Nasoya company), among others. All of the new partnerships are Agency Relationship (AOR).

“Landing a marketing and advertising executive with Doug’s breadth of experience is a testament to the great work our team is doing” said Brian Wachtler, president + partner, Haberman. “He has risen to the highest leadership positions in agencies large and small here Minnesota and in New York, at General Mills as VP Advertising & Media, and at one of the top consulting firms in the world, Bain & Company. He understands as well as anyone how to unlock greater returns on marketing investments. The ‘modern’ part of our ‘Modern Storytelling’ approach will only deepen with Doug on board.”

Doug comes to Haberman from Bain & Company, where he served as an Expert Partner since Bain acquired digital marketing agency FRWD in 2018. He was President and Partner at FRWD for four years prior to that acquisition.

“I am no stranger to Haberman and the work they do – both as a participant in the US Pond Hockey Championships and as a local admirer of their deep commitment to growing so many pioneering natural and organic brands,” said Moore. “They understand that the rate of change outside the agency and marketing world is much faster than the rate of change inside. Clients need help developing and distributing their stories in new ways.”

Read more about Doug on LinkedIn

About Haberman

Haberman is a full-service marketing communications agency with a 25-year history of modern storytelling for media and marketing. Our mission is to tell stories of pioneers making a difference in the world – from leaders of the good food movement and cause marketing innovators to entrepreneurs with life-changing ideas. Storytelling and business strategy unite everything we do across all channels, including brand + design, paid media, public + influencer relations, owned media, data analytics and ESG. As a modern storyteller, Haberman helps organizations grow, inspire engagement and drive positive social change. www.modernstorytellers.com.

Media contact
Carol Schuler
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