French startup Homa has raised 100 million. USD Series B funding round. Quadrille Capital and Headline lead. Homa works with independent mobile game studios, so their games are perfectly optimized to become the most popular game on the App Store and Google Play.
In other words, Homa creates tools that help third-party developers create games. That’s because it’s become incredibly difficult to stand out when you’re creating a casual, casual, or tabletop game with a small development team.
Other Series B investors include Northzone, Fabric Ventures, Bpifrance, Eurazeo and Singular. With Voodoo, Homa is one of the companies that has made mobile game development a methodical, data-driven process.
Homa’s Software Development Kit (SDK) helps you track various metrics thanks to built-in analytics features. This can be important if you want to improve session time and retention after one, seven or 28 days. Homa also encourages A/B testing at scale to optimize user engagement.
After that, Homa helps you earn money from ads. The SDK provides tools to track monetization metrics such as cost-per-install versus eCPM. In this way, Homa can run predictable advertising campaigns that will increase the game’s user base and ultimately generate more revenue.
The company’s metrics are incredible. From 2018 Homa has published 80 games and attracted one billion downloads. In total, the company has raised $165 million and now employs 160 people.
Next, Homa wants to explore the world of web3 and NFT. She has started a collaboration with Sorare and has ambitious plans for a game collection.
The startup wants to create a universe of interconnected games with virtual worlds and characters owned by developers and players – a sort of Homa metaverse. Even if that plan doesn’t pan out, it looks like Homa is on the right track with its game publishing tools — and now has more cash to invest to improve its tech stack.