How a ‘Greenwich Girl’ Became a Social Media Influencer | Techy Kings

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GREENWICH — Ten years ago, before the term social media influencer was coined, Laura McKittrick had an idea: She wanted to start a website dedicated to her hometown of Greenwich.

The ‘Greenwich Girl’ website, dedicated to community events and the town’s dining and retail scene, is now in its 10th year and attracts hundreds of followers a day. All told, the Greenwich Girls founder said, the site has more than 150,000 followers on its social media platforms by 2022.

It all started as a fairly simple blog, and it now presents itself as a full digital magazine at thegreenwichgirl.com.

“I started Greenwich Girl because I noticed how people in Fairfield, Westchester County and New York City were drawn to our town,” McKittrick said, reflecting on the site’s first decade. “I wanted to create and provide a resource for all things Greenwich that was quickly accessible, showcasing the love I have for the area while supporting local businesses and our community.”

With a background in finance, McKittrick said she has trained herself over the years in social media, consumer trends and marketing.

“The ever-changing online landscape, the rise of social media and the growing influencer community have presented both challenges and opportunities, but these have helped us throughout our 10-year history,” McKittrick said. “The changing online landscape helps us stay on our toes.”

She said she feels lucky to have been born and raised in the city, and her goal now is to celebrate what makes it uniquely Greenwich.

“We have a unique and beautiful history of families who have given the city beautiful parks, playgrounds and recreational areas. All I have to do is take someone to Tod’s Point and they fall in love,” she said.

The social influencer and media entrepreneur says she always has plenty of material to work with as the Greenwich community continues to grow and evolve while maintaining its own distinct personality.

“Greenwich is really a special place,” McKittrick said. “It’s rich yet accessible; it’s unique with a wide range of communities and it’s genuine with local, family-owned businesses that span generations and provide character.”

rmarchant@greenwichtime.com

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