As a developer you have to constantly learn, adapt, grow and improve. The key is education, staying up to date and continuing to deliver the best results for our clients. To stay ahead of the competition and build strong relationships with your customers, you must continue to strive for and achieve better results.
One activity that you are likely to get a lot of interest in is mobile app development. The primary goal of any mobile app is to drive engagement, so in order to retain users, you need to build apps for your customers that achieve this. The truth is that participation is critical to success. A whopping 25 percent of users abandon an app after using it just once. More than half of users uninstall an app after a week of having it on their device. While many users uninstall apps simply because they don’t use them, opt-out is a key driver of this trend.
How can you create a program that will produce these results? During that time, various insights came out in 2018 Google Play Engagement Day which can help you as a developer to create a successful and engaging application. Let’s dig into these insights now to see how you can up your mobile app development game.
Top 8 Tips for Optimizing Program Enrollment
The checklist below provides some key tips that developers can apply to create the best mobile app for their clients that will drive engagement, improve user experience and drive sales.
1. Build meaningful features based on real analytics.
While numbers related to storage and chats are a good indication of how the app’s features are being used, they don’t give the full picture of how users are actually using the app. Also, improving features doesn’t necessarily increase user engagement. Therefore, it is very important to get data that will actually make an impact. By analyzing how users interact with your app, observing the things they like and the challenges they face, you can create features that take your app to the next level.
2. Rely on data to identify problems that need to be solved.
Many developers see data as a great source of knowledge – it can help them understand where problems lie. You can harness the power of data by identifying qualitative data directly from your app users that can help you make changes that drive engagement.
3. To improve communication between people.
The best way to communicate is directly between users and the team behind the scenes. This will improve the user experience by giving them valuable support, and it will also improve your understanding of what you can deliver as a developer. Implement an chat in the app feature to open lines of communication between user and developer for IT issues or between user and vendor to improve business. This improved communication will reduce negative feedback and increase revenue at the same time!
4. Look at it from the user’s perspective.
If you want to see any areas of improvement or difficulties in use, use the app as a customer and go back to the beginning to see how everything works at once. The first use is the most important and can completely change the user’s perception of the application, for better or for worse. Your best chance to improve engagement is to start improving the first-time experience. For example, display images that match the look and feel of the app even from the app store, remove distractions and keep the app’s look simple. Let users know about any additional subscriptions they can sign up for early and offer a free trial so they can try it out. Celebrate user progress in the app and let them unlock new features and content as they progress. This promotion and incentive will greatly improve user experience and increase engagement.
5. Give users goals to work towards.
Again, encourage users of the app not only to download it, but to continue using it. Remember the coffee stamps loyalty card in your wallet? It keeps you coming back for more stamps! Plus, if you get two stamps right away just by signing up for the Loyalty Stamp Card, that’s even more encouraging! Follow the same principle when adding a loyalty reward or progress celebration element, but give the user an edge by giving them a “two-stamp” right from the start, perhaps just by downloading, opening and signing up for the app.
6. Personalize your push notifications.
Using push notifications in mobile apps takes a lot. Too many messages and the app will become a nuisance, a few and it will be forgotten. Make push notifications personalized and uniquely useful to the user. This way, they will have a much better understanding of the purpose of the program and how it can benefit them personally. When that happens, they’ll be much more likely to use it.
7. Think about additional uses for apps.
Don’t limit your app to just one type of feature or one type of audience. Without overcomplicating it, add extra features that enhance its usability and mean it can be adapted to different tasks and situations. The more useful you make the app, the more likely people will use it.
8. Install LiveOps for Apps.
LiveOps involves running a “game as a service” to keep the app fun and engaging with new experiences to participate in every day. This will encourage users to log in every day, which means they will be more likely to buy and thus drive sales.