Media appearance coming up? Expert tips for making a good impression – Rolling Stone | Techy Kings

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To get pressure for your business helps your PR tremendously, whether that means being featured on a podcast, an Instagram Live, or even a news segment. Giving the business a face helps humanize the brand and also allows you to share more explicit insight into your company’s values.

Making a good impression is key, but the pressure of a live video or audio segment can be nerve-wracking. To help, 14 members of the Rolling Stone Culture Council share their tips to make sure you’re prepared to represent your company well.

Leave the audience with a takeaway

In today’s fast-paced environment where there is competition for every second of attention, if you can leave someone with something they will remember, they will not forget you and the value you brought to the time they gave you. – Victoria Bachan, Whalar

Listen and give thoughtful answers

In addition to looking presentable, it’s also important to listen and understand the question and to give a thoughtful answer that explains your point of view in a way that most people will understand. It is also important to be yourself. Trying too hard to impress can often be embarrassing. – Sami Rusani, Wasder

Talk about what you know

Be honest and talk about what you know. Listeners perceive someone who is inauthentic. Know what you know and know what you don’t know too. Admitting that you are ignorant and unable to comment is more respected than making things up or sharing false information. By providing accurate and interesting facts in a concise manner, you will ensure that your talking points are exactly as intended. – Allie Gruensfelder, Trendsetter Media & Marketing

Mix humor into your messages

Before the interview, you should be clear about what you want to cover. I live by the old saying, “Tell them what you’re going to tell them, tell them, and then tell them what you told them.” Let your personality shine through and be relatable. I always find that humor mixed with your message gets the point across. – Domenic Rome, Goldcrest

Avoid being overly promotional

It’s important and worthwhile to talk about all the great work your company is doing and to avoid being over the top and overly promotional. Present facts and evidence of why your company is doing a good job instead of relying too much on redundant language. – Arshad Lasi, The Nirvana Group

Speak simply and avoid jargon

When I talk about my business, whether in interviews, podcasts, or other media, I avoid jargon, tell meaningful stories, and use clear examples. Talking in general terms or laughing doesn’t resonate with anyone. Speaking simply and specifically about my subject matter expertise engages my audience whether they are part of the body art industry or not. Being understood is most important. – Vanessa Nornberg, Metal Mafia

The Rolling Stone Culture Council is an invitational community for influencers, innovators and creatives. Do I qualify?

Be human

When interviewed by the media, so many people feel the need to address the audience as if they are royalty instead of just normal people. Smile and be yourself so if people meet you in person they’ll see that you’re no different than the person they see on TV. – Eric Mitchell, LifeFlip Media

Smile and speak with confidence

When you smile, talk with your hands, and maintain a strong posture, you come across as more competent, but more importantly, you look and sound more trustworthy and likable. It doesn’t matter if the interview is video or audio only – we all subconsciously know what it looks and sounds like when someone is smiling, passionate and confident when they speak. We feel it, and good feelings leave good impressions. – Josh (JetSet) King Madrid, NFTMagazine.com | NFT Magazine

Have a conversation

Listen to the question and actually answer the question. So many people are so fixated on saying what they want to say that they don’t actually finish a conversation. The conversation and back and forth is what people want to hear. – Peter Su, Green Check Verified

Create a simple, repeatable message

Work on what I like to call your “simple, repeatable message.” Ours, for example, is “your outsourced CTO.” This makes it super easy to explain how we can potentially help you, and it turns your customers, friends, family and even strangers into your army of salespeople who can easily help market your business to anyone who needs your services. – Adam Ayers, number 5

Begin with humility

People don’t want to listen to knowledge. You will lose their attention very quickly if you come across it. Offer something of value. They invest their time in listening to you, so make sure you have something to say. Share your knowledge and give practical examples to illustrate what you are saying. People remember anecdotes better than random information. – Jason Hennessey, Hennessey Digital

Add value and meaning

As a futurist and professional speaker, I have been on stage and screen for 22 years and have often been picked up by the media. Be authentic, be bold, be your audience and know their culture, values ​​and what keeps them up at night. Add value and meaning to their lives – don’t be a walking commercial! – Igor Beuker, Igor Beuker

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Focus on the vision for your business

When being interviewed for any media, always focus on the vision and ethos of your company. Bring each question back to the fact that you’re trying to create something special, and provide some insight into how you plan to make it happen. The audience will be much more interested when you make it about more than just yourself. – King holder, PROCUSION

Select points you want to cover

Figure out in advance what three to five main points you want to make – and don’t forget the name of your company and what you do! No matter what question your interviewer asks, figure out a way to answer it with one of your points. Watch other experienced interviewers and learn from them. Many people freeze in front of the camera and end up floundering, but the “score” system prevents that. – Nancy A Shenker, The ON Switch

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