Media in the main markets for local businesses – The Grizzly | Techy Kings

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Erin Corcoran (ercorcoran@ursinus.edu)

Media on Main is a student-run digital marketing agency that gives students the opportunity to gain real-world experience and up to a credit.

Due to the lack of digital marketing agencies that cater to small businesses in Collegeville, the U-Imagine Center created the program. The goal? To provide students with real-world experience by using their skills to bring small businesses into the digital world, regardless of major. The program launched in fall 2021 and has since partnered students with local businesses, bridging the gap between traditional and digital marketing strategies. In addition, students learn valuable business skills, both from the companies themselves and through the general management of an agency.

Media on Main provides content strategy development, web design/SEO, social media management and other services to its clients. This semester, the venture takes on two clients: Refresh-A-Can and TLC Massage Thèrapie. Refresh-A-Can, a company the agency also worked with last semester, provides dumpster cleaning to the greater Montgomery County area. Media on Main’s latest client, TLC Massage Thèrapie, offers customized massage services to suit clients’ needs.

Students are divided into two main groups depending on their interests and skills: sales/business and content creation. Their weekly meetings consist of updates, brainstorming and collaboration between members of the smaller teams and Media on Main as a whole. The collaborative nature of the program gives students an opportunity to share their own skills and perspectives with the group and clients.

This semester the team has been working diligently towards their goals. Students began by updating the agency’s branding, social media and website to attract new clients. To find potential customers, the sales team used their existing networks and reached out to many local businesses. In early October, the entire group had a chance to speak with the owner of TLC Massage Thèrapie to better understand the needs of the business and provide her with the necessary tools for digital marketing success. Currently, each member of the program works to assist their assigned business by performing tasks such as creating content, drafting proposals, and creating marketing materials for Media on Main itself.

The team is led by three student leaders: Julia Paiano ’23, Esther Akande ’24 and Olivia DeFusco ’24. When asked about Media on Main, Paiano says, “my favorite part is being able to collaborate with other students and learn from their experiences. It allows me to build on skills that I’m weaker at. We have really exciting clients and strategies because they will succeed and I am eager to see the results of our hard work.” DeFusco echoed this statement by saying that she enjoys “working with other students toward a common goal” and emphasized that “it has been a great experience and I look forward to continuing the work with Refresh-A-Can and TLC Massage Thèrapie .”

To register for Media on Main next semester, register for course BE-005-008. For more information about the program, contact Maureen Cumpstone at macumpstone@ursinus.edu. To follow their work, follow @MediaonMainCV on Instagram.

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