Media Summit Agenda: Here’s what’s happening this week | Techy Kings

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The Drum Media Summit has been launched this week to guide advertisers, agencies, media owners, publishers and those with a stake in the flow of ad spend on what to expect for the coming year.

On November 2 and 3, The Drum’s editors will broadcast live from London discussions, interviews and keynotes via thedrum.com/tv with a preview of the schedule now available.

Without further ado, here is the schedule.

Wednesday

From 1.30pm BST, The Drum Show

14:00 After the cookies have crumbled

Join The Drum’s Chris Sutcliffe as he chats with guests about December 2024 when the last cake has been phased out. Will the entire digital advertising ecosystem crumble as part of the cookiepocolypse or will it emerge bright and shining into a new privacy-first world?

14:30 Cameron Converse – With Amit Wadhwa

Join our editor Cameron Clarke as he sits down with Amit Wadhwa, Managing Director at Dentsu India, to reflect on how they won Agency of the Year at this year’s Cannes Lions.

14:45 Loyalty 3.0 – Rewarding customers for their data

Join reporter Hannah Bowler as she chats with her guests about the evolution of loyalty programs. As the story goes, in 1793 a merchant in New Hampshire started the first ever loyalty program by rewarding repeat customers with copper tokens. Now we are at a much more advanced place that needs explaining.

15:15 The 2 Hearts Pizzeria

Driven by wanting to help bring family and friends closer together during pandemic restrictions, brand experience agency Audience launched a world-first hologram experience connecting diners in both London and Edinburgh with Virgin Media’s ‘Two Hearts Pizzeria’ campaign. The Drum caught up with two of the driving forces behind this project.

15:45 Marketing in the multisensory world with Mastercard CMO Raja Rajamannar

Join US editor Kenneth Hein as he talks to Raja Rajamannar, head of marketing for Mastercard (US), about exploring how the world of marketing is embracing more sensory and experiential approaches. And looks at what all marketers can learn from this broader approach.

16:15 The Future of TV with Finecast

Media editor John McCarthy chats with his guests about how the CTV space is evolving. There are a whole host of issues ahead, such as issues with automatic content recognition, IP addresses, platform fragmentation, user IDs, and metering.

16:45 AdFab – The Advertiser Funded Content Show

Cameron Clarke is back again as he talks to his guests about the opportunities in branded content for advertisers, how the space has evolved and what trends are emerging.

17:30 Nextflix

On the eve of Netflix getting ads, The Drum’s own Gordon Young talks to his guests about finally reaching the peak of Netflix and how subscribers are destined to shrink in the short term.

18:00 Integrity, by design: invest now for future success

Join Associate Editor Jenni Baker as she chats with her guests about a new future for advertising, one that puts privacy at the center. The integrity investments that brands and agencies make today are critical to success tomorrow and in the future. But is your business ready for privacy?

Thursday

1:30 p.m The drum show

14:00 The Dollar Dash

Chris Sutcliffe talks to his guests about how to invest your budget in gaming advertising. Where do you put those dollars – the metaverse? Mobile apps? In the game? E-sports? We explain.

14:45 Strict data

Hannah Bowler and her guests explore an increasingly fragmented digital ecosystem. Connecting the dots across channels is more challenging than ever, and at the same time, long-standing approaches are facing increasing scrutiny. How can brand marketers gain a holistic view of their omnichannel campaigns across all regions to truly understand everything from production ROI to diversity and accessibility of their creative assets? We explain.

15:15 Catch me if you can: I’m OOH

Join The Drum and Waze as we take you for a spin in this interactive quiz that puts our panelists in the driver’s seat to test their knowledge of the behaviours, influences and purchasing decisions of UK drivers.

15:45 The Ken Hein Show

16:00 Will the WC steal Christmas?

Join John McCarthy as he chats with his guests about a world cup like no other – staged over Christmas. The Drum explores how brands are navigating the controversial tournament from a media perspective. Are they using new media formats or playing it safe?

4:30 p.m The green room

Cameron Clarke and his guests talk about how marketers are grappling with their role in the climate crisis, whether by helping customers adopt greener processes internally or by pushing the public towards more sustainable practices – but the most immediate impact they can make is to hit in the net – zero carbon dioxide in its media purchases.

17:00 DOOH or DOH!

OOH is one of the oldest media channels in the marketing book and yet it continues to stand the test of time, Lynn Lester and her guests discuss. From groundbreaking billboards to grand contextual moments, we explore the next frontier of OOH media innovation and the data/technology that underpins it.

5:30 p.m Driving agency success in the third wave of digital media

Join Jenni Baker as she chats with her guests about driving agency success in the third wave of digital media. First it was search, then social, and now the third wave of digital media is upon us. Retail media will account for over 25% of total digital media spend by 2026 (BCG) and with this media buying approach comes a new technology architecture that requires flexibility across channels and retailers and access to first-party data.

And that doesn’t include keynotes from:

  • Raja Rajamannar, Head of Marketing and Communications and CEO, Mastercard

  • Hayley Cochrane, vice president of digital and advanced ad sales, NBCUniversal Global

John McCarthy, media editor at The Drum, said: “We’re so excited to bring this event to our audience and keep them on top of all the biggest trends in media that we’ve been following throughout the year.

“It will be a pleasure to sit down with the industry’s best and brightest and share the most important discussions and insights for the media community. With so many huge events affecting the media this year, it feels like an important moment to look ahead to what may come next year.”

You can register for the free event here. And for a taste of what’s to come, check out The Drum’s media output or even sign up for our weekly Media Agency Briefing newsletter.

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Media Summit Agenda: Here’s what’s happening this week | Techy Kings

[ad_1]

The Drum Media Summit has been launched this week to guide advertisers, agencies, media owners, publishers and those with a stake in the flow of ad spend on what to expect for the coming year.

On November 2 and 3, The Drum’s editors will broadcast live from London discussions, interviews and keynotes via thedrum.com/tv with a preview of the schedule now available.

Without further ado, here is the schedule.

Wednesday

From 1.30pm BST, The Drum Show

14:00 After the cookies have crumbled

Join The Drum’s Chris Sutcliffe as he chats with guests about December 2024 when the last cake has been phased out. Will the entire digital advertising ecosystem crumble as part of the cookiepocolypse or will it emerge bright and shining into a new privacy-first world?

14:30 Cameron Converse – With Amit Wadhwa

Join our editor Cameron Clarke as he sits down with Amit Wadhwa, Managing Director at Dentsu India, to reflect on how they won Agency of the Year at this year’s Cannes Lions.

14:45 Loyalty 3.0 – Rewarding customers for their data

Join reporter Hannah Bowler as she chats with her guests about the evolution of loyalty programs. As the story goes, in 1793 a merchant in New Hampshire started the first ever loyalty program by rewarding repeat customers with copper tokens. Now we are at a much more advanced place that needs explaining.

15:15 The 2 Hearts Pizzeria

Driven by wanting to help bring family and friends closer together during pandemic restrictions, brand experience agency Audience launched a world-first hologram experience connecting diners in both London and Edinburgh with Virgin Media’s ‘Two Hearts Pizzeria’ campaign. The Drum caught up with two of the driving forces behind this project.

15:45 Marketing in the multisensory world with Mastercard CMO Raja Rajamannar

Join US editor Kenneth Hein as he talks to Raja Rajamannar, head of marketing for Mastercard (US), about exploring how the world of marketing is embracing more sensory and experiential approaches. And looks at what all marketers can learn from this broader approach.

16:15 The Future of TV with Finecast

Media editor John McCarthy chats with his guests about how the CTV space is evolving. There are a whole host of issues ahead, such as issues with automatic content recognition, IP addresses, platform fragmentation, user IDs, and metering.

16:45 AdFab – The Advertiser Funded Content Show

Cameron Clarke is back again as he talks to his guests about the opportunities in branded content for advertisers, how the space has evolved and what trends are emerging.

17:30 Nextflix

On the eve of Netflix getting ads, The Drum’s own Gordon Young talks to his guests about finally reaching the peak of Netflix and how subscribers are destined to shrink in the short term.

18:00 Integrity, by design: invest now for future success

Join Associate Editor Jenni Baker as she chats with her guests about a new future for advertising, one that puts privacy at the center. The integrity investments that brands and agencies make today are critical to success tomorrow and in the future. But is your business ready for privacy?

Thursday

1:30 p.m The drum show

14:00 The Dollar Dash

Chris Sutcliffe talks to his guests about how to invest your budget in gaming advertising. Where do you put those dollars – the metaverse? Mobile apps? In the game? E-sports? We explain.

14:45 Strict data

Hannah Bowler and her guests explore an increasingly fragmented digital ecosystem. Connecting the dots across channels is more challenging than ever, and at the same time, long-standing approaches are facing increasing scrutiny. How can brand marketers gain a holistic view of their omnichannel campaigns across all regions to truly understand everything from production ROI to diversity and accessibility of their creative assets? We explain.

15:15 Catch me if you can: I’m OOH

Join The Drum and Waze as we take you for a spin in this interactive quiz that puts our panelists in the driver’s seat to test their knowledge of the behaviours, influences and purchasing decisions of UK drivers.

15:45 The Ken Hein Show

16:00 Will the WC steal Christmas?

Join John McCarthy as he chats with his guests about a world cup like no other – staged over Christmas. The Drum explores how brands are navigating the controversial tournament from a media perspective. Are they using new media formats or playing it safe?

4:30 p.m The green room

Cameron Clarke and his guests talk about how marketers are grappling with their role in the climate crisis, whether it’s helping customers adopt greener processes internally or pushing the public towards more sustainable practices – but the most immediate impact they can make is to hit the net -zero carbon in their media purchases.

17:00 DOOH or DOH!

OOH is one of the oldest media channels in the marketing book and yet it continues to stand the test of time, Lynn Lester and her guests discuss. From groundbreaking billboards to grand contextual moments, we explore the next frontier of OOH media innovation and the data/technology that underpins it.

5:30 p.m Driving agency success in the third wave of digital media

Join Jenni Baker as she chats with her guests about driving agency success in the third wave of digital media. First it was search, then social, and now the third wave of digital media is upon us. Retail media will account for over 25% of total digital media spend by 2026 (BCG) and with this media buying approach comes a new technology architecture that requires flexibility across channels and retailers and access to first-party data.

And that doesn’t include keynotes from:

  • Raja Rajamannar, Head of Marketing and Communications and CEO, Mastercard

  • Hayley Cochrane, vice president of digital and advanced ad sales, NBCUniversal Global

John McCarthy, media editor at The Drum, said: “We’re so excited to bring this event to our audience and keep them on top of all the biggest trends in media that we’ve been following throughout the year.

“It will be a pleasure to sit down with the industry’s best and brightest and share the most important discussions and insights for the media community. With so many huge events affecting the media this year, it feels like an important moment to look ahead to what may come next year.”

You can register for the free event here. And for a taste of what’s to come, check out The Drum’s media output or even sign up for our weekly Media Agency Briefing newsletter.

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