Gigi Clark is a social media manager for the Prime Video Sports social team. As part of her role, she travels the country developing content for social media Thursday night football (TNF) on Prime. We caught up with Clark, a devoted sports fan, to learn what makes this job a touchdown for her.
What’s the best thing about working on the Prime Video Sports social team?
This is the most positive, open, collaborative environment I have ever worked in. Everyone’s opinions are heard and considered. It is very empowering.
What do you focus on on gameday?
I focus on curating our content on site. I’m working with a creative producer, Andy Edwards, and our social embed, Kit Karzen, to create a social footage coverage plan through Thursday. I help Andy oversee all captures, coordinate with the talent and production teams. Then I distribute it to help cover and promote TNF.
What is it like to work in the press box?
The press box is a really fun part of sports life. Every city is a little different, whether it’s the food they offer or the unique team history they celebrate in the decor.
What is the most unique aspect of your role?
The access we get. Being on the field before a game is a special privilege that I take seriously. I love exploring arenas when they are empty (both as a fan and as a pro), discovering unique catching opportunities, and also reveling in how lucky I am to attend these historic games for the NFL and Amazon.
Have you always been interested in sports?
Yes, my first sports memory is the 1996 World Series between the Braves and the Yankees, asking my father and brother who I should root for. The answer was “Never mind”, and that’s how I became a Mets fan (sadly!) I grew up listening to WFAN in NYC 24/7 and began my career in sports radio. I have been fortunate enough to cover Major League Baseball, the National Hockey League and now the NFL.
What makes sharing sports-related stories so special?
Because they are true human stories of triumph and sacrifice. There are great dramas to watch on Prime Video, but for me, nothing beats the intensity and drama of athletes giving their all to a team, a city, [and] a group of fans. It’s a transcendent human experience when your team wins, and I feel the power of that positivity personally.
What is your favorite football team?
Let’s go Giants! When I was 7 years old, Tiki Barber came on the scene and stole my heart. I was in college in Manhattan when they won their fourth Super Bowl, and I attended the parade.
What would people be surprised to learn about your job?
I think there is an idea that social media is an easy job because we all use it every day. The reality is that we do a lot with a little every day to drive best-in-class social content. From brainstorming, to ideation, to design, to final tweaks – every asset we post gets time and attention.
Anything else to add?
Look at TNF on Prime Video every Thursday. The pregame starts at 4pm PDT, 7pm EDT. Kickoff is 5:15 PM PDT, 8:15 PM EDT.
If you enjoyed learning about Gigi Clark’s work at Amazon, read more articles from the “Real (Cool) Jobs at Amazon” series.. For more information about opportunities on Prime Video, visit Amazon.jobs.