Mobile analytics and its impact on digital transformation | Techy Kings

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– My Dawan

A central feature of social, economic and cultural life in much of the world today is technology. According to the latest Cisco Visual Networking Index (VNI) report, the number of smartphone users is doubling to 829 million. In 2022, compared to 404.1 million in 2017 According to the report, due to the proliferation of smart devices, India will have 14 GB of data per capita by 2022. from 2.4 GB in 2017 In the wake of COVID-19, the smartphone has permeated all walks of life, making it the primary transactional device in many cases. Access to mobile information also breaks down social barriers. Local language and voice/video content has democratized access, and everything from looking for a job to transferring money to finding a nearby doctor is now done on phone apps. There is a huge demand and people are willing to pay for digital conveniences. As such, data collected through apps and internet usage is opening up new opportunities to expand digital services, and businesses of all sizes are harnessing the power of mobile analytics to deliver actionable insights.

The mobile digital transformation has been fast, thick and deep. members Mobile Ecosystem Forum (MEF), working in the field of corporate communication services, 2021. reported a very high business confidence index. Digital businesses are not just thinking about communicating through apps, they are adding more touch points to the user journey and are ready to take on the challenge of growing their business in the rapidly evolving digital world.

For a long time, delivery has been one of the most important components of retail. But now retailers are thinking about long-term advantage and targeted messaging to the consumer. This way, a new mother can get information about babies starting to feed, and a young manager can get information from used car platforms. Mobile analytics allows companies to tailor messages and content to the individual and distinct needs of each user. Manufacturing companies must adjust their products at the design stage itself to ensure that the products meet the expectations of consumers.

Given the huge potential, it is not surprising that India has become an attractive destination for venture capitalists. According to Inc42, in 2022 September 24 104 new funds have been announced for the Indian market. in 2022 third quarter opening financing report. According to the data of the same report, in January-September The number of funds raised by Indian investor groups is 2.2 times higher than in 2021.

Blockbuster technologies such as artificial intelligence, AR/VR technologies and digital ecosystems are creating new foundations for growth. As data becomes as ubiquitous as air, analytics is growing throughout the organization, be it marketing and sales, operations, risk analysis, and so on.

The advent of mobile analytics has caused a transformation in traditional industry sectors as organizations willingly share data with other companies to drive new business. In this way, supermarkets have grown from previously separate sub-sectors of retail trade into one large “grocery” category. artificial intelligence, machine learning and deep learning are unlocking real value for business functions and most digital industries by extending the power of analytics. The new digital ecosystems are made up of various players providing digital, multi-industry solutions. For example, when buying a used car, the car platform offers both local car offers, price comparison, car inspection and financing. These ecosystem connections allow us to better meet growing customer expectations and help businesses scale as they learn and evolve to keep up with new digital trends. Such is the power of digital ecosystems that buyers willingly provide data for such conveniences

But simply having access to the best data or writing the most advanced algorithm isn’t enough to get a good ROI. Organizational transformation must be synchronized with digital transformation, and learning and adapting to change must be part of the organizational culture. Aligning technology with the customer experience requires a lot of “imagining”. It’s all another level of skill.

Author- My Dawan, Founder and CEO of VTION Digital Analytics

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