New media shows the way for how you read news | Techy Kings

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According to a recent report, 92.1% of Internet users worldwide access the Internet using a mobile phone. There are approximately 4.32 billion active mobile internet users in the world. Of the countries surveyed, in India, 75.96% use the internet on their mobile phones.

These statistics indicate a user shift from traditional media, such as print newspapers, magazines and TV, to new media, which are digital. Covid-19 also introduced a new set of challenges and opportunities and accelerated the growth of digital.

Technology is constantly evolving and widely used – the ‘new’ keeps changing. Once upon a time, DVDs and CDs were the latest ways to watch movies and listen to music. Netflix and Spotify are more popular now than ever. Similarly, with the news, everything is available online in digital form, on websites and app-based news sites.

The new media include websites, blogs, email, social media, news apps, and music and television streaming services.

According to an Assocham report in 2017, social media platforms such as Twitter, Facebook, WhatsApp and others were rapidly changing the reading and viewing habits of an increasing number of people, mostly the youth.

According to KPMG India Analysis, 2020, news consumption via digital apps has increased, and newspaper readership has declined by 38-40%.

Due to social media, traditional newsrooms lost their breaking news impact and with the 24-hour news cycle, fake reports with incorrect information have become more common.

Therefore, journalism is not going away anytime soon because people still value good journalism and stick with it when disasters or events occur. People want to read the news and they want to read it fast.

The future of journalism looks bright as news organizations and readers adapt to the changes brought about by new media. People are no longer willing to spend hours scouring news websites to find information that is important to them.

When the Reuters Institute for the Study of Journalism surveyed English-speaking Indians with internet access in 2019, 56% of those under 35 identified “online” as their source of news. According to the 10th edition of the Reuters Institute for the Study of Journalism’s Digital News Report 2021, 82 percent of Indians read the news online and 73 percent do so on their smartphones.

Indian newspapers invested aggressively in their digital operations, with some creating significant reach and audience engagement on their websites and apps in the increasingly fierce competition for users’ attention online. But many lagged behind, offering poorly designed websites, bloated ads and third-party trackers.

Several people started contributing content to social media, but there was no mechanism to control it, so it eventually died. People started sharing unverified news and sharing opinions without analysis just for popularity. Unfortunately, social media has become little more than a platform for likes, shares and comments, while credibility and discovery take a back seat. Consequently, people began to engage with tongue-in-cheek content, resulting in the rise of parody and meme accounts and a further decline in authenticity. Hence the emergence of new media, namely short news apps.

The advent of short news apps

The audience wants up-to-date, accurate and readable information. Therefore, news on social media is being replaced by news on short news-based apps that use cutting-edge technology and use AI and ML to offer the best experience to the user. The content producers have oriented their information to make it sharp and purposeful. For delivery, the information is in 60-second capsules.

As existing social media channels and news syndications falter in finding reliable local news, the new media have cracked the code, enabling users to find credible information from small towns and villages while ensuring in-depth coverage. Mobile-first, crowdsourced news apps coupled with smart AI-based quality controls are revolutionary and sustainable.

The site’s content lacks authenticity due to the number of sources, leaving the user confused and unsure of who to follow. Unlike standalone news apps, which follow a convention that is consistent, standard and does not offer unreasonable information, reporters focus on clickbait information to keep the audience hooked until the end of the article. Short news apps are contextual, to the point, and highlight important information first, saving the user time and creating a better reading experience.

As people’s attention spans have shrunk to under a minute, it is now standard practice to provide news appropriately. News aggregators and digital platform designers know this means they must have innovative ways to engage users.

Marketing strategists are also changing tracks with the changing trends in media consumption and focusing on digital advertising using analytics to target their groups.

Short news apps are competing with the giants of the digital industry. Only 18% of viewers currently visit traditional news websites. Others choose hyperlocal short news apps that provide national and international news and local news in their language.

Thus people get engaged in news which keeps them in touch with their villages and taluks. New age digital news devices allow users to access news anywhere faster than traditional media.



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The views above are the author’s own.



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