The Lawn, a turf-covered lot with mobile food and merchandise shops on South Congress Avenue, added its final tenant in early September.
The entire space was built in six months by Cassie and Jay LaCourse. In addition to owning The Lawn, Jay LaCourse also works as a graphic designer, and Cassie LaCourse works as a gemologist at her jewelry store, Pause and Imagine.
The Lawn is home to Cassie LaCourse Boutique and eight other shops and restaurants.
Markets are held on the lawn every third Sunday, where smaller vendors can set up shop.
Many businesses on The Lawn used to have brick-and-mortar locations across the city, but had to close due to rising costs.
“Development in Austin made me go mobile. I felt like what happened to me at that time is something I’m grateful for now,” said Cassie LaCourse.
LaCourse said the low operating costs of owning a mobile business and the desire to bring back the casual feel of South Congress have attracted tenants.
“There used to be a lot of food trailers. …” LaCourse said. “It’s a little taste of what used to be.”
Since each business has its own niche, there is no competition that pits everyone against each other.
“The better they do, the better I do,” said Michael Cruz, co-owner of La Jeansaire Mensa.
Despite The Lawn’s early success, LaCourse doesn’t expect it to last more than two years.
“I think that’s unfortunately part of the mobile business. It’s a little volatile,” she said.