MONTVALE, NJ, November 1, 2022 /PRNewswire/ — Next Millennium Mediaa full-service provider of end-to-end digital solutions for web publishers and brand advertisers, today announced a number of achievements and positive results for the third quarter.
Next Millennium Media has experienced a strong period of exceptional growth due to their expansion into in-app ad services beyond their previous focus on web and video ads. In-app advertising is a revenue stream for mobile apps that try to leverage their real estate to serve ads to their users. In-app advertising enables advertisers to reach target audiences with precision. The click-through rate (CTR) for in-app ads is 0.56% globally, compared to the 0.23% seen by mobile website ads. Next Millennium’s foray into the space as in-app ads explode across the industry has resulted in a solid performance over the past quarter. Publisher customers who have taken advantage of this type of advertising have received positive reviews.
“Overall, we focused on deepening our partnerships with advertisers and agencies while understanding their long-term needs so we can continue to deliver engaging, targeted campaigns for our advertisers and increased revenue and quality for our publishers.” said Will Bachrachproduct manager for Next Millennium Media.
Some of these new relationships on the direct mail and publisher side include McDonald’s Regional, Minute Media and Drugs.com. The partnerships have gotten off to a strong strategic start for both parties. Next Millennium’s data science and product teams will continue to review industry trends to best serve partners and clients who want to prioritize their bottom line through leading advertising trends and technology.
Additionally, the company’s existing business streams have been solid as they continue to implement advanced and ground-breaking proprietary ad formats for premium brands. The latest example of this is Next Millennium’s own video player with premium licensed content offered to their publishers and customers. Many see content video players as the future of digital advertising as more and more consumers are hungry for video content. The average person watches 78 minutes of video content a day. Mixing ads with content can increase visibility, engagement and frequency. The proprietary video player has increased revenue for publishing partners, resulted in rave reviews, and has taken off in the last quarter.
“Our mission to bring advertisers and publishers closer together is important and essential. Through this crucial commitment, we have seen great success and we expect strong growth in the future as well,” says Bachrach. “Although the economy and our industry have experienced some challenges and face some headwinds in the coming months, Next Millennium is confident that we can continue to grow.”
The outlook for Q4 is solid with mid-term elections around the corner. In fact, online video is expected to be the primary format in digital, with connected TV spending by political advertisers expected to beat $1.5 billion in 2022. This will benefit the entire industry and profits should increase steadily as the elections approach.
SOURCE Next Millennium Media