North America Mobile Sales Force Automation (SFA) Market Report 2022: Predictive Analytics, Mobile Access, Strategic Partnerships Driving Growth | Techy Kings


DUBLIN, in 2022 November 1 /PRNewswire/ — The Mobile Sales Force Automation (SFA) Market North America2022 – Artificial Intelligence (AI) Drives Highly Competitive Market” was added to offering

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In this study, mobile SFA applications are defined as software solutions that optimize the sales experience by extending SFA capabilities to the salesperson’s mobile device.

These capabilities can range from basic account/opportunity/contact management to more advanced support such as predictive lead scoring, forecasting, best course of action recommendations, advanced analytics, and more. A typical form factor for a mobile device is a smartphone or tablet.

This study explores strategic imperatives, adoption dynamics and potential growth opportunities. Also included as appropriate are responses to the analyst’s most recent IT Decision Maker Survey, a quantitative survey that included questions about North American enterprise mobile SFA preferences and plans.

The job of a sales rep continues to get more complex and challenging, and the rep is under pressure to work faster, harder, and smarter. Mobile sales force automation (SFA) solutions are designed to provide sales force with the real-time information and guidance they need to sell successfully, including lead management, accurate forecasting, increased win rates and increased sales revenue. These mobilized SFA offerings are gaining a lot of attention in the North American market.

Revenue forecasts are provided for three solution segments: 1) Micro Business, 2) Small and Medium Business, and 3) Enterprise. Product awareness, interest and deployment plans are growing in all three of these segments. It is predicted that from 2021 to 2027 total market CAGR will be 15%.

Both the SFA user and the SFA provider will want to monitor products, vendors, technology roadmaps, market trends, partnership opportunities, and evolving customer needs. They will also want to track and address challenges including: 1) client concerns about budget and pricing, 2) delays in incorporating AI-based guidance and analytics, 3) difficulties in building an effective partner ecosystem, and 4) limited opportunities. industry-specific SFA options.

Companies interviewed for this study include Freshworks, Pipedrive, Salesforce, and SugarCRM. Each of these providers has a one-page profile.

Major issues resolved

  • Who are currently the key providers (vendors and channels) in this industry?

  • What is the current mix of distribution channels?

  • What is the total market for mobile sales automation and the revenue for each of the three product segments?

  • What are the top three strategic imperatives impacting today’s mobile SFA industry?

  • What are three possible growth opportunities in this industry?

  • What are the most popular SFA features/capabilities according to current SFA users?

  • What are the key buying drivers and restraints in today’s mobile sales automation industry?

Main topics covered:

1. Strategic imperatives

  • Why is it getting harder to grow?

  • A strategic imperative

  • Impact of Top 3 Strategic Requirements on Mobile Sales Force Automation Industry

  • Growth opportunities drive the growth pipeline engine

2. Analysis of growth opportunities

  • Scope of analysis

  • Segmentation

  • Main competitors

  • Key growth metrics

  • Distribution channels for mobile sales force automation

  • Growth engines

  • Growth restrictions

  • Forecast assumptions

  • Revenue and consumer forecast

  • Revenue forecast by segment

  • Revenue forecast analysis

  • Analysis of pricing trends and forecasts

  • Competitive environment

  • Primary Provider Profile: Freshworks

  • Primary Provider Profile: Pipedrive.

  • Primary Provider Profile: Salesforce.

  • Primary Provider Profile: SugarCRM

3. Analysis of growth opportunities: micro business solutions

4. Analysis of growth opportunities: small and medium-sized solutions

5. Analysis of growth opportunities: company decisions

6. A universe of growth opportunities

  • Growth opportunity #1: Hiring wireless carriers as resellers

  • Growth opportunity 2: Expand sales within current SFA embedded base

  • Growth Opportunity 3: Developing industry-specific SFA offerings

7. Next steps

The mentioned companies

  • Fresh ones

  • Pipedrive

  • Sales force

  • SugarCRM

For more information on this report, visit

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