Rogers has become the first operator to offer Microsoft Teams Phone Mobile, a new connectivity service that allows users to make and manage mobile phone calls through Microsoft Teams.
When in 2022 March. the feature was first announced as Microsoft Operator Connect Mobile, and Rogers, along with other telcos such as Swisscom, BT and Verizon, jumped on board. The service has since been renamed Microsoft Teams Phone Mobile.
As a Fixed Mobile Convergence (FMC) service, Microsoft Teams Phone Mobile combines fixed and mobile services into a single access point (in this case, Microsoft Teams). With it, users can make and receive calls with a single number on any device running Microsoft Teams. it also allows you to seamlessly switch between your desk phone or PC (landline) and smartphone (mobile).
Microsoft highlighted this benefit extensively on the Operator Connect Mobile product page. In addition, the service allows users to switch from a voice call to a video call to collaborate and transfer calls within the organization. As part of Teams, it also includes other features such as call recording and transcription. In addition, organizations can save some money by reducing unnecessary landline services.
“In the past, companies had to buy all these products to order,” said Tom Turner, president of Rogers Business. “We’ve created a single architecture and infrastructure that brings it all together.”
The goal is to consolidate communication information scattered across different devices. To achieve this, Microsoft Teams Phone Mobile also syncs call history and voicemail, regardless of their origin.
“There’s a study by IDC that says 70 percent of companies are currently changing their processes, tools and systems to facilitate a hybrid work model,” Turner said. “This product is really designed to bring together all your communication elements, your contact list, your collaboration suites, all your productivity capabilities and it’s integrated into a seamless mobility network.”
Administrators also get simplified management. Using the management dashboard, they can quickly assign numbers to new members or revoke access to existing accounts. It also makes managing policies and privacy a little easier.
“When it comes to call controller call routing, everything stays on the Rogers network,” said Jeremy Bourassa, product manager for Microsoft Teams Operator Connect at Rogers Communications. “But if we need to consult with Microsoft about, say, caller ID, audit policy, or recording policy, we can integrate based on carrier capabilities, but you as the team administrator have to make all those decisions, not the service provider.” .
Although the service is intended for all businesses, it is best suited for larger organizations with more than 100 employees. When asked why, Turner said it’s because Microsoft and Rogers want to do it right.
“For larger accounts, we use specialist integrators to come in and help set up the entire program,” Turner said. “However, we are working with Microsoft’s product development management team to remove the complexities of the product in order to bring it to market.”
At first glance, Microsoft Teams Phone Mobile looks like it’s going head-to-head with Rogers Unison, the cloud phone service that Rogers built with Cisco technology, but Turner noted that they’re designed for different use cases.
“If you’re using a Microsoft platform, that is [Microsoft Teams Phone Mobile] a better solution,” Turner explained. “But if not, we still have a separate, integrated, end-to-end mobile and voice solution for customers.”
If you’re just looking for unified communications, Unison provides a great app that provides more of this collaboration suite. So it’s really an enhancement to Rogers’ unified communications services. The difference now is that Unison is in the lower end of the market, where the initial launch is focused on enterprises and large businesses with 100 or more locations.