Teads, Edelman, VICE Media Group and Imagination are among this year’s Digiday Awards finalists | Techy Kings

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Innovation and inclusion emerged as important themes in this year’s Digiday Awards shortlist. With a cookie-free environment on the horizon, companies are experimenting with new ways to interact with their customers and serve communities that are often left behind.

Teads received a nomination for Most Innovative Technology Platform. The company enables brands to connect directly with exclusive audiences through its partnerships with more than 3,100 premium content providers in sports, news and entertainment – ​​including The Washington Post, The Guardian, BBC, Condé Nast and ESPN – across every screen, reaching nearly 2 billion monthly unique audiences. According to Jounce Media research, Teads Ad Manager is the most efficient and transparent DSP, and the buying platform’s Teads Cookieless Translator allows advertisers to seamlessly translate existing cookie-based audiences into the most relevant cookie-free signals. Teads continues to enrich its contextual data solution and promote attention as the optimal metric for predicting business outcomes.

In a new category in this year’s awards, Best Experiential Campaign, Paramount+ and ‘Halo The Series’ received a nomination for their drone activation at SXSW. Ahead of the series premiere of the video game adaptation, more than 400 drones flew in synchronized formation depicting iconic images from the Halo universe, stretching 600 feet into the night sky above Austin as part of a collaboration with the SXSW festival. The drone light show culminated in a QR code, giving viewers an enlightening way to watch the show’s trailer. Upon its release, ‘Halo The Series’ broke the previous record for new series premieres on Paramount+.

Edelman received nominations in several categories, including Best Use of Social for her Vaseline “See My Skin” campaign. To build the database designed to search for skin conditions among people of color, thousands of images of black and brown skin were collected and independently evaluated by a board of certified dermatologists. Using VisualDX, software that improves diagnostic accuracy in skin of color, the effort enabled people of color to see themselves in the search and connect with culturally competent providers using the HUED platform. The campaign addressed a systemic barrier that prevents accurate diagnosis and treatment of people of color, with 59% of organic views coming from users searching for a specific skin image or skin-related concern. Almost half (48%) of those who searched the site were empowered to advocate for themselves and take action, representing a 1,430% increase in people seeking skin care.

For Best Collaboration, VICE Media Group secured a nomination for its ‘Running While Black’ video series developed with Adidas, MediaCom and Religion of Sports. The three-part series highlighted how running for the black community is marked by a history of profiling and violence that turns the otherwise healthy and empowering sport into a source of fear. The partnership provided audiences with stories about black runners with a video-neutral platform approach (including social, CTV and linear). It generated more than 128 million views and more than 38 million video views.

Creative agency Imagination received a nomination in the Best Multi-Platform Campaign category for its Ford F-150 Lightning reveal. The American automaker, along with Imagination and advertising agency Wieden+Kennedy, unveiled the new all-electric Ford F-150 Lightning in May 2021, shifting the conversation around electric vehicles. Ford welcomed 300 attendees to the in-person debut, including employees, UAW members and dealers. That same month, Ford announced its new business strategy, Ford+, which positions electric cars, connected technology and commercial vehicle businesses as its growth pillars. The F-150 Lightning unveiling resulted in more than 90,000 reservations in the first 10 days and exceeded 200,000 reservations by January 2022. The campaign also generated a media reach of 2.9 billion, including 6.7 million live streamed video views and 14.1 million total engagement across owned channels.

Overall, the work nominated by the judges in 2022 showed that companies are investing in innovative technology and looking for fun and empowering ways to interact with audiences.

See the full list of finalists below.

Best Sound Campaign
Aon – “On Aon” Podcast
Bloomberg Media Studios x PGIM – The OUTThinking Investor Podcast
Havas Media, Havas Chicago and The National Association of REALTORS® – “That’s Who We R” Campaign Featuring iHeart’s “Stuff You Should Know” Podcast
HBO Multicultural Marketing (Kyra Lewis, Malcolm Forde, Tiffany Chiao, Brittney Williams), Team Epiphany (Jane Kim-Smith, Derick Beresford, Ashley Burnside, Howard Tseng, Nichole J. Henderson, Shani Pleasants, Mai Jackson)
iHeartMedia & 23&me – Spit Podcast Season Two
Nickelodeon & Lego

Best Brand Campaign B2B
Aon – The Aon Story
Apollo Partners & Coupa – Going Big with MLB x New York Yankees
Atlantic Re:think & Boston Consulting Group: American Metamorphosis Season 2
Code and Theory and Amazon Ads – Q2 Campaign – Your Brand. Their world.
Degree Dear Fitness industry
Go to

Best Brand Campaign B2C
1DS Collective – Building Liver King
Brand: Paramount+, Agency: Droga5, Production Company: O-Positive, Editorial: Arcade Editorial, Post Production VFX: The Mill, Music: Human, Sound: Heard City,
MGA Entertainment & Brand3P- Little Tikes Brand Celebration Stores on Amazon, Walmart.com & Target.com
Publicis New York/Zenith/PSOne
Something different & spectrum | We believe
Supernatural – Kayak
Where The Heart Is, a 4-part video series co-produced by VICE Media, The National Association of REALTORS® and Havas Media Group

Best collaboration
Browse + Magnet
elf Beauty, Movers+Shakers, Dunkin’, Tinuiti, Shadow PR, Lippe Taylor, ICR
Publicis New York/Zenith/PSOne
Salesforce and Fortune Brand Studio present THE ECOPRENEURS
Velocity, Paramount – Ram x Yellowstone Franchise Partnership
VICE TV, adidas, MediaCom & Religion of Sports-Running While Black

Best creative
Bloomberg Media Studios x Samsung Electronics – Tech Goes Green Campaign
Calvin Klein and Palace – Launch of CK1Palace
Edelman & FELGTB – #RealVoicesofPride
Kimmellot
The Ritz-Carlton – Miami Grand Prix travel poster
Vaseline See my skin
Wisp & Two Socks Creative – Reproductive Health 101 with Bill

Best experience campaign
Anne Frank’s House: The Bookshelf for Tolerance
Edelman & eBay – Wear Em Out Store
Golin and Kinder Bueno – Summer Gets Bueno Pop-up Event
HBO Max’s Exclusive “Winning Time” Screening and After Party
NVE Experience Agency – XBOX x STRANGER THINGS 4 : IMMERSIVE RIFT ACTIVATION
Paramount+: Brand. Giant Spoon was the agency behind the stunt, while Sky Elements provided the drones and Drone Dudes handled content capture.

Best Gaming/Esports Promotion
American Eagle, Anzu and Livetopia – Make “AE Members Always Club” in Roblox
Bidstack and Starcom Worldwide – The Scent of Victory
Desafío The Box Volk Creado en Fortnite – Volk Games by Caracol Televisión
Edelman & Xbox Master Piece
JBL X 100 Thieves Collaboration
PepsiCo (MTN DEW, Gatorade and Ruffles), NBA and 2K – NBA 2K22

Best Metaverse Marketing Campaign
Adidas – Ozworld Fortnite Map
American Eagle, Anzu and Livetopia – Make “AE Members Always Club” in Roblox
Baby list
Logitech for creators
Nickelodeon & Carnival Cruise Line: Slime Cup Sponsorship

Best Multi-Platform Campaign
Carmichael Lynch & H&R Block – A Fair Shot
Degree Dear Fitness industry
Ford, Imagination & Wieden+Kennedy – Ford F-150 Lightning Reveal
Movement strategy & SHOWTIME
Nickelodeon x Carnival Cruise Line & Initiative: Slime Cup Sponsorship
Salesforce and Fortune Brand Studio present THE ECOPRENEURS
Vaseline See my skin

Best Organic Marketing Campaign
1DS Collective – Building Liver King
American Century Investments and COFFEE Labs
Botify
Movement strategy & Adult swimming
theSkimm’s #ShowUsYourLeave movement

Best PR campaign
Black Women’s Health Imperative and Hologic’s Project Health Equality – Launching Cerving Confidence to Protect Black Women’s Cervical Health
Edelman & eBay – Wear Em Out Store
Edelman & UN Population Fund – Bodyright
Edelman and Fondation Des Femmes – The Cost of Inequality
Stella Artois & Mother London
Vaseline See my skin

Best Product Launch Campaign
“The Magnificent Escape”: LOEWE x Spirited Away Collection Launch with Grason
1DS Collective – Building Liver King
Creative strategy, Press, Influencer, Event: SHADOW. Production: LDJ Productions
Ford, Imagination & Wieden+Kennedy – Ford F-150 Lightning Reveal
ŌURA Health – Gucci x Oura Ring
The Economist Group – Launch of Economist Impact

Best search campaign
Adswerve
CB/I Digital & Melinda Maria – Partners in Growth
Hearts & Science x Reckitt: Driving Omnichannel Business Results for Enfamil
Marcus Thomas & Krylon – SEM Modernization and Machine Learning
Terakeet and leading mortgage and lending company – 12.2x SEO ROI
Wpromote & Intuit QuickBooks: Harness the Power of Holistic Search

Best strategy pivot
Deloitte Digital and NYU Langone Health
Edelman & Unilever – No to Normal
January Digital, The Digital Leadership Company™
Supernatural – Kayak

Best Use of Influencer Marketing
Barbarian
Edelman & UN Population Fund – Bodyright
Havas Atlanta, Coca-Cola (The Coca-Cola Company), formerly known as, Social Center
HBO’s winning time takes the court
JBL
ShopStyle Collective & Scissors

Best use of NFT
American Century Investments and Coffee Labs – #myACCnft
Chive Media Group
PAPA JOHNS NFT WARM BAGS
RayCo Media & Unsilenced Voices: NFTs to End Domestic Violence
Supernatural – The Twins
TIMEPieces – web3 division of TIME

Best use of social
1DS Collective – Building Liver King
elf Beauty, Movers+Shakers, Tinuiti, Shadow PR, Lippe Taylor
Edelman & FELGTB – #RealVoicesofPride
Hearts & Science x HBO Max x Twitter: Peacemaker
Qumin & Moxy Hotels – Where Brave Starts
Vaseline See my skin

Best use of video
Destination shipment
Hearts & Science x AT&T x attn: The Love Connection
Hearts & Science x AT&T x WIRED: Into the Metaverse
Reach Agency & Hulu – Only Rudy’s in the building
Salesforce and Fortune Brand Studio present THE ECOPRENEURS
ShowHeroes & PHD Media – SEAT Arona

Leader of the year
3BLACKDOT
Black and white zebra
Frit-Lay North America
OUTSIDE
WeTransfer – Damian Bradfield
Wpromote’s Simon Poulton – Digital Intelligence Innovator & Privacy Pioneer

Most innovative brand
Horizon Media & Petco – Shopper Entertainment
Nixon Peabody LLP – Launch of new website
Paramount+: Brand
Tropicana Brands Group – Tropicana

Most innovative independent agency
Incubate – A year of growth
January Digital
JOAN Creative
Known
Mother
Portal A

Most innovative media agency
Known
My Code – Rebrand from H Code
Spectrum Reach
Wondersauce drives success and innovation in the automotive aftermarket industry for DRiV Inc.

Most innovative publisher
Making things Media
Dow Jones
The Hill – most innovative publisher
TIME
Very good
Wave sports + entertainment

The most innovative technology platform
Contobox
Epsilon People Cloud
Cereals
Influencity – Influencer Marketing Platform
Premium
Tead’s | The global media platform
Jerk

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