SKY, the satellite TV unit of Mexican broadcaster Grupo Televisa ( TLEVISACPO.MX ), has launched new mobile phone services using AT&T’s network, the company said on Tuesday, as it seeks to expand its product offering to its customers.
Customers who sign up for the mobile services, which were rolled out on Monday and are only available to SKY customers, will receive an update to SKY’s content, CEO Luis Malvido said. read more
SKY decided that AT&T was the right service partner because it is the network that has “grown the most, is focused on 5G and the most reliable web that the country has,” Malvido said at a company event.
in 2021 December. AT&T rolled out 5G service in Mexico and has since expanded it to several other cities in the country.
It competes with major player America Movil ( AMXL.MX ), which is rolling out its 5G network in Mexico this year and could become the largest commercial 5G network in Latin America, according to regulators.
New mobile services first announced in July. as part of SKY’s upgrade, are designed to attract families looking to open multiple lines per household. The cost-saving benefits increase as more lines are added, executives say.
Mobile services, which Malvido previously said would add 3 to 5 percent to Sky’s revenue in the coming years, Televisa is looking to expand its offerings in Mexico’s increasingly crowded telecoms market.
Through a new company, TelevisaUnivision, it launched Spanish-language streaming platform ViX this year to compete with rivals such as Netflix Inc ( NFLX.O ) and Amazon.com Inc’s Prime Video ( AMZN.O ).
SKY is also offering its customers free live access to all 2022 shows. world championship matches.
Cassandra Garrison reports; Edited by Chizu Nomiyama
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