The Key to Increasing Your Social Media Management Rates (and Brand Loyalty) | Techy Kings

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Social media isn’t really about the posts – it’s about the connections. You can post 50 times a day, but if you don’t foster two-way conversations, it won’t get you the results you’re looking for.

Vanity Metrics are not enough

Comments, likes, saves and shares are good metrics for measure audience on social media interest to you, but they do not show that you are interested in your audience. Posting mentions and actual messages in your inbox gives you a real chance to respond and become part of the conversation. Responding quickly to your messages and being able to actively reciprocate where you are tagged is critical to increasing not only metrics like follower count but more importantly – sales.

83% of users use Instagram to discover new products and services, with 87% taking a specific action, such as making a purchase, after viewing product information (Facebook for Business)

What do customers really value?

Your customers don’t pay you just to post. It might be what’s on the to-do list, but it’s not what customers care about. Customers care about results and they are willing to pay more for it. If you’re interested in increasing your clients’ revenue, you need to create tangible results. Their customers are willing to pay more for a responsive customer experience.

86% of consumers will pay up to 25% more for a better customer experience (RightNow Technologies)

Customers pay for increased brand (and customer) loyalty.

Social channels are where the brand loyalty magic happens. Followers are more likely to buy from your brand than others they are less exposed to and less invested in. Those same people are also more likely to share your content within their networks and recommend you to others.

A personal recommendation, compared to anonymous online reviews, is 10 times more valuable to a brand in terms of return on investment. When these users tag you in a post, you need to speak up. It lets new prospects know you’re responsive and gives them insight into your brand’s personality. Actually, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend that brand to friends and family, according to a study.

Customers pay for the sale.

It doesn’t matter if they’re selling a product or service, their end goal is sales, signups – or some other action. Customers sometimes have complaints or questions. These things end up in your inbox. The faster you respond, the more likely it is that the person with the inquiry will turn into a customer – or that the person with a resolved complaint will become a repeat customer. Almost a third of customers turn to social media channels to make pre-sale enquiries, so it’s worth offering help when and where it’s needed.

Manage your inbox for success

It can be difficult to keep track of social media messages across all platforms, especially if you are manage multiple social media inboxes.

Create automatic responses

When it comes to social media marketing, it’s not always possible to respond to users in real time. You can rely on custom, automatic inbox messages to fill in the gap until you can come back with an answer.

Respond quickly – What does “Prompt” mean to users?

For messages, try to respond within 24 hours on weekdays, and on Monday aim to spend extra time catching up on weekend messages. Set this expectation in any autoresponder messages you have.

For comments, consider the context of a comment. If it’s a recommendation or a product question – try to jump on them as soon as you can.

Users will often tag their friends and family in the comments on posts. You do not need to respond to any message directed at others unless it is relevant to your brand.

Invest in the best social media management tools

The best social media management tools allows you to do everything on one platform – saving time and aggravation. For example, Spoon Social is an all-in-one social media management tool, offering everything from in-depth competitor analysis to scheduling, file storage, and the ability to collaborate with your team to create content and edits. And if your social inbox engagement is important to you, Sked’s inbox tool lets you manage all your Instagram and Facebook messages (and mentions!) – in one place, across your entire team.

Now that you’re a social media insider, you can start using these tips right away. Create your content in batches and then schedule your posts with Sked Social. You’ll never miss a post or a chance to engage your audience. Sked even gives you performance statistics and analytics to compare and track your goals. Try Sked Social for free for 7 days and up your social media engagement game

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