This company is leveraging a $100 billion in-store media opportunity | Techy Kings

[ad_1]

As a pioneering retail and security software company, VSBLTY attracts the attention of investors worldwide.

Article content

We apologize, but this video could not be loaded.

Jim Gordon

Hi, I’m Jim Gordon and you’re watching Market One Minute. Joining us is Jay Hutton, CEO, President and Director of VSBLTY Groupe Technologies. Jay, welcome back. Nice to see you.

Advertisement 2

Article content

Article content

Jay Hutton

Thanks. Nice to see you, Jim.

Jim Gordon

Nice to have you here too. Okay, tell us about the introduction of programmatic advertising in Latin America.

Jay Hutton

Well Jim, it might be a good ramp to first define what programmatic is.

Jim Gordon

Would also be great.

Jay Hutton

Programmatic is an area where we define our inventory, and we make our inventory available to the great, wide universe of the Internet. One way to sell advertising is to sell it to a dedicated advertiser for a certain period of time.

The programmatic world is the opposite of that. Making the inventory available, for real-time bidding, in the available locations and the audience associated with those locations. It’s been around the internet, and you get it on your cell phone for 15 years. It’s never been a part of physical brick and mortar display advertising, and it’s a breakthrough moment for us and for the industry, frankly. So we rolled it out in Latin America starting last month, after several months of testing, and we’re very hopeful that it’s going to have a huge impact on revenue and an impact on consumers where they’re going to value this kind of real-time, on-demand advertising which takes place in the retail trade.

Jim Gordon

And Jay, how does programmatic advertising impact VSBLTY in terms of market growth and related revenue?

Jay Hutton

Well, if you think about advertising, what you need to think about is the value of the platform, and we think of stores as the platform. So the store itself will have an overall media value when sold in a sponsorship way. A sponsorship means that it is about getting one advertiser at a time to buy slots for a certain time or real in the store.

We believe programmatic will change the metrics for that. So programmatically, brands will buy impressions. I want to buy five million views in one month. In any place, when you reach five million, you stop. So the overall value to the advertiser is much higher because they get audience verified impressions. So that’s why it’s going to change the advertising landscape and impact physical brick and mortar tremendously.

Jim Gordon

And Jay, explain to our viewers the concept of store as a medium.

Jay Hutton

Sure. The vernacular that has developed in the industry is both shop as ‘medium’ and shop as ‘media channel’. They are basically synonymous. You can think of several media channels where advertising can be delivered. The Internet is a media channel. Broadcast media is a media channel. Print is a media channel. We’ve always known that if we could articulate the store as a media channel, we could create a whole new revenue stream for retailers and a whole new area for brands to deliver impressions directly at influence.

Advertisement 3

Article content

The moment of truth where decisions, buying decisions happen. Brands know, big brands, Pepsi, Coke, Coca-Cola, Procter & Gamble, understand that if they want to create a direct and intimate engagement with their customer, it happens at the point of sale. If we can turn that point of sale using computer vision into a measurable medium, we’re actually turning the whole model on its head and turning that store into a whole new media channel that will generate revenue that it’s never generated before.

Jim Gordon

And tell us about the strategy behind the company’s deal with Mountain Express Oil convenience stores.

Jay Hutton

Yes, so, as the store, as a medium or the store as a media channel evolves, there will be different areas of attraction. But the one that impresses us the most in terms of its speed and speed of use is Convenience Fuel. So the “7-11” category and the “Circle K” category.

Mountain Express is a very extensive 2,000 plus site, mostly east of the Mississippi, that uses our technology and drives brand new advertising revenue because of that technology. We took a very unique approach. We discounted our technology stack, sold our actual software as a service for less money, per seat, per month. But took a role in delivering the ad revenue. So we leveraged our software as a service license, but now we have a 30 percent interest in the media revenue generated by the store.

This is partly because we truly believe in the growth of the opportunity from an advertising perspective and leverage our technology to get a reasonable and appropriate placement in the media revenues to come. We are excited about it and believe it will have huge implications for the organization.

Jim Gordon

And Jay, finally, can you give some insight into VSBLTY’s recently announced alliance with Al Jabr Group in the Middle East?

Jay Hutton

Sure. I think it’s important to point out that it came as a result of us making some waves in the category. Starting to secure some successes and coordinate with some significant partners. They approached us and the goal was to take some of our retail and primarily security solutions to that Middle East marketplace. Now Al Jabr is a subsidiary of Ismail Holdings. Ismail Holdings is an IT and construction conglomerate, approximately five billion in size. Very significant survival. But Saudi Arabia is committed to rebuilding the country.

Advertisement 4

Article content

Jim Gordon

Right.

Jay Hutton

Right? They have this vision 2030 which is the new crown prince’s goal to diversify the economy away from energy. What they are building are several, what they call “smart cities”.

The three largest “smart cities” in the world, the Red Sea, Neom and Khadejah, all of which embrace this idea of ​​smart cities utilizing artificial intelligence, camera technology, etc.

These are all necessary things that computer vision can do to make a city run more efficiently. We’re really excited about it. They contacted us because of that desire. They’re a construction company, so of course they’re building our technology into these smart cities.

Jim Gordon

Sure sure.

Jay Hutton

And of course they are now leveraging our retail capacity for the entire region. It’s important to point out, Jim, if I could just quickly, that it’s a regional initiative. It is not an initiative that focuses on the Kingdom of Saudi Arabia. It happens to be a Saudi company, but it’s all over the region. And for us, to find a reliable partner who has also invested in the company, we have a very close relationship and big plans.

Jim Gordon

Excellent. Fascinating stuff Jay. Thank you for joining.

Jay Hutton

Thanks.

ABOUT VSBLTY GROUPE TECHNOLOGIES CORP.:

VSBLTY Groupe Technologies Corp. (CSE: VSBY |OTC: VSBGF | Frankfurt: 5VS) is a world leader in Proactive Digital Display™, transforming retail and public spaces and location-based media networks with SaaS-based audience measurement and security software using artificial intelligence and machine learning.

This story is provided by Market One Media Group for commercial purposes.

Advertisement

[ad_2]

Source link