As CEO of BlackBerry, my days are filled with many conversations and questions. One of my favorites is about our Unified Endpoint Management, or UEM: What is it and why do I think it’s the best and most secure on the market?
I have two answers, one simple and one more complicated. Scroll down if you just want the simple answer, because I’ll start with the “complicated” one.
First of all, UEM is a fancy term for something you probably already have in your tech stack. For mobile devices, it usually combines two important functions: MDM (Mobile Device Management) and MAM (Mobile Application Management). It protects all mobile and personal devices in your environment – mobile phones, tablets, and even Chromebook™ and other devices that don’t run a typical desktop operating system like Windows® or macOS®. If your UEM doesn’t protect all of those devices, regardless of their operating systems, that’s the first sign that your UEM solution may have vulnerabilities.
A robust, end-to-end UEM solution is extremely important these days, as our organizations tend to rely heavily on remote workers and BYOD and the personal devices they now use on our behalf. Securing these devices has become as important as any security initiative or directive in your company today. Why? Because a chain is only as strong as its weakest link, and these personal mobile devices are often the weakest link in an organization’s security portfolio.
So here are some reasons why I think our UEM is superior. These points are not really “difficult”, but they are specific. They are technical differences that each address critical gaps in other MDM, MAM, and UEM solutions—gaps that put your business at risk and that our BlackBerry® UEM uniquely addresses:
These are some of the specific reasons why I can confidently say that I think our UEM is the best on the market.
But I also promised you a simple reason, so here it is: because we’re BlackBerry. We invented secure mobile communication and have spent decades refining and improving it. You’d be hard-pressed to find another company that invests more time and R&D dollars into securing and securing mobile devices to make them as secure and ready to go as possible. So whatever you’re currently using to secure your mobile endpoints, we can make it better.
I mind my own business.