Lionel Messi has more followers on their social networks than the population of all of South America.
The Paris Saint Germain and the Argentina star’s 476 million followers show his incredible popularity and influence worldwide.
To put this into perspective, Messi reaches more than 10 times the population of Argentina (45.8 million). Actually, Messithe reach is 300 million greater than the population of the countries he played in as a player: Argentina (45.8 million), Spain (47.3 million) and France (67.5 million) – a total of 160.6 million.
Messis fans are more than the entire population of the South American continent (439 million).
Messi, then Dybala
Paulo Dybalawith 68.9 million followers, is also in the top 10 ranking as the eighth most popular player at the Qatar 2022 World Cup.
To compare the impact of these numbers on social media, Cristiano Ronaldo celebrated his first World Cup victory before kicking a ball in Qatar – as he is the competition’s most influential social media superstar with 747.1 million followers.
Portugal and Manchester United striker is followed by Messi (476 million) and Neymar (337.5 million), giving the three players a combined social media reach of more than one billion worldwide.
Under these parameters, Ronaldos supporters are more than 4.5 times more than the supporters of the England national team (164 million) and greater than the sum of the population of all the countries where he has played: England (55.9 million), Italy (59 million), Spain (47 .3 million) and Portugal (10.1 million), with a total of 172.3 million.
To put the reader’s figures into perspective, you would need to fill Wembley Stadium, with a capacity of 90,000, more than eight thousand times to come close to the number of people following CR7 on social media. Or more than nine thousand times the Lusail Stadium, where the Qatar World Cup final will be played, which has a capacity of 80,000. Or ten thousand times Old Trafford, which has a capacity of 74,310, fourteen thousand times the Jose Alvalade stadium (Sporting Clube de Portugalwhich holds 50,095 spectators) and its social media following exceeds the entire population of Europe (446.8 million).
Ronaldos total audience helps make Portugal the most followed team in Qatar 2022 with a total of 826 million, ahead of Brazil with 678 million and Argentina with 619 million.
Karim Benzema, Gareth Bale, Kylian Mbappe, Luis Suarez, Paulo Dybala, Antoine Griezmann and Robert Lewandowski make up the top 10 for the tournament.
The sum of the total followers of the top 10 players, 2.1 billion, is greater than the sum of the total followers of the rest of the Qatar 2022 World Cup players combined (1.7 billion).
This research was carried out by PR, digital and football agency PMPR Excellence to analyze the global influence of the World Cup on social media.
All 831 players from the 32 finalists were tracked by PMPR Football Social Influencer mapping of players, teams and national associations in the study.