The organizers of the World Cup in Qatar are paying certain groups of fans for good PR. Reuters reports that tournament officials will compensate travel for some people to the Middle Eastern country in exchange for positive social media posts about the tournament.
In exchange for free travel and hotel expenses, influencers signed a code of conduct to promote the tournament. This includes incorporating the FIFA World Cup into social media posts and resharing other positive comments.
The Supreme Committee on Delivery and Succession confirmed these reports on Monday. This committee helped organize the World Cup in Qatar. This includes building infrastructure, providing transport and organizing events around the competition.
“As the tournament approaches, we have invited our most active fan leaders to personally nominate a small selection of fans to join us as our guests, as a way of thanking them for their cooperation,” a spokesperson for the supreme committee told Reuters .
The World Cup in social media avoids negative PR
Committee members also told fan leaders to report any offensive or offensive comments. Fan leaders screenshotted the negative PR to get evidence of any incidents.
According to the organizers, the Fan Leader program consists of more than 400 people from 60 nations around the world. These influencers have also participated in workshops involving the tournament and are there to help promote the World Cup.
“Our Fan Leaders play a vital role in engaging with supporters planning to come to Qatar for the FIFA World Cup and in providing us with invaluable feedback on a variety of issues and topics related to the tournament and the host country.” said Haya Al Kuwari, head of fan engagement for the committee.
“Their passion and enthusiasm for Qatar 2022 has been inspiring and an important contribution to helping our build-up to the greatest show on earth in November and December.”
The World Cup kicks off on November 20 when hosts Qatar face Ecuador in the opening match.
PHOTO: IMAGO / NurPhoto